Hi-Tec Golf

Ever wondered what goes on behind the scenes in the creation of new golf footwear? Read here how Hi-Tec go about creating new game improvement footwear. The ups and downs, the testing with top pros, the design process etc. A warts and all revelation.

Tuesday, August 29, 2006

The star-studded, celebrity swamped ALL*STAR CUP took place this weekend (26th-28th Aug) at the Celtic Manor Golf Resort in Wales where the 2010 Rycup will be held.

For those of you who missed the 20 hours of prime time ITV, ITV2 and ITV3 coverage, I wanted to highlight the extremely exciting exposure that HI-TEC - the Official Footwear Supplier and our wonderful golf shoes received.
Celebrity players wearing HI-TEC included Chris Evans, Ronan Keating, Jodie Kidd, Phil Tufnell, Richard Keach, Aiden Quinn, Micheal Johnson, Richard Burgi, Richard Shiff, Chazz Palminteri, Jayne Seymour, Ant and Dec (presenters) and Meatloaf.

Colin Montgomerie took charge of the home side leading them to victory over the American Team. Double Olympic gold Medallist wore CDT Power Golf shoes.

Jodie Kidd

Chris Evans

Wednesday, August 23, 2006


Congratulations, it's a girl!

Dr Paul Hurrion works with us at Hi-Tec Sports doing Bio-mechanic research and tests in the Golf Department.

He has been and continue to be a big part of Hi-Tec Golf's success and on the 22nd August, Dr Paul Hurrion became the proud father of his daughter, Isabelle Victoria Hurrion was born at 2 pm weighing 8 pounds.

We are happy to hear that both mother and daughter are well and healthy.

"Best wishes to Isabelle Victoria and her parents ! "

HI-TEC REACHES ALL*STAR STATUS



HI-TEC, the UK’s number two golf footwear brand, has been announced as the ‘Official Footwear Supplier’ for this year’s star-studded, celebrity- swamped Northern Rock ALL* STAR Cup to be held at The Celtic Manor Resort 26-28th August.

Watch your favourite stars from Europe and America battle it out on the Roman Road course in exclusively designed HI-TEC embroidered golf styles that symbolise the player’s team.

This ultimate celebrity golf tournament will be hosted by prime time TV favourites, Ant and Dec. The three-day event will feature an amazing line-up of A-list stars, including HI-TEC’s latest ‘model designer’ Jodie Kidd, from the worlds of film, television, music and sport.

The tournament will be televised live on ITV.

For further information on the HI-TEC and their game improvement golf shoes please view www.hi-tec.com/cdt.

Thursday, August 10, 2006

Woosie - " Reduce the Pain, Focus on the Game"

After back pain forced him to pull out of this month's French Open he opted to try a cure that the former Tour winner Michael King, another victim of the condition, recommended.

Ian has been suffering from ankylosing spondylitis and eighteen months ago he couldn't do 200 yards but he was playing in the Jersey Senior Open and told me the revolutionary new drug was working marvellously for him. A doctor at St Peter's hospital near Wentworth explained the injection was developed to fight rheumatoid arthritis; which is now also used for spondylitis. This injection costs around £200 a week.

Fredrik and his team are currently working with Ian Woosnam to make some slight changes to the C2 Comfort to enable Ian to walk longer and continue playing. We are looking to fine tune the PU Sockliner so that it gives him a better fit and result in higher comfort.

Keep reading for updates on this development and I know that you, Woosie fans, will be supporting and hoping he plays for many years to come and that he keeps improving his game.

Wednesday, August 09, 2006

How Much Energy Can You Save?
That's today's conundrum.
We at Hi-Tec fundamentally believe that lightweight shoes are an advantage. It must cost less energy to walk 18 holes with lighter shoes rather than heavier ones. That means you will be less fatigued, will be able to concentrate better and ultimately will enjoy your game more.

Our new V-Lite True weighs an astounding 26% (119g) less than the industry average. We've figured out that means you physically have to move 1,800kg (4,400 lb) less during a typical round. But how much energy is that? We are trying to put a figure on the benefit that will be a nice marketing angle for us.
If any of you reading this have an idea please let us know - our school level physics is letting us down today!

Tuesday, August 08, 2006

Golf Tips
Great start to the day - overnight a cutting from Golf Tips Magazine has come in - a full page feature on our new CDT Superpower shoes. We'll be delivering them first to the US "sunshine states" this autumn. This is a fantastic kick start to that!

We've also be studying today the costings from the factory on our new shoes for 2007. One of Hi-Tec's missions is to always provide outstanding value for money whatever product we put to market. To do this we analyse literally every piece on the shoe - can it be designed / manufactured more efficiently, is there a substitute material that either offers better performance or a lower cost etc. It's a long process - some shoes have over 50 different components and each one is analysed.
To cut a very long story short we hope to have our best ever value for money range out there for 2007!

Monday, August 07, 2006

So near and yet so far
We were so excited on Saturday as Karen Stupples raced up the leaderboard at the Weetabix British Women's Open to end the penultimate day in joint 2nd place. She played absolutely fantastically.
With great anticipation we gathered around the TV, but it simply was not to be. Karen just had one of those days where every bounce went against her and her game just wasn't on.
Nevertheless it was great for us to have the TV focused on her and that she did several in studio interviews. At the end of the day she finished in joint 10th and first Brit - still a decent performance.

Thursday, August 03, 2006

Spring 2008 Begins!
Unbelievably we started discussions today for the 2008 collection. Seems a long way off, but the process does need to start now. We've got a lot of new shoes for 2007 that are getting a strong reaction from the store buyers, so it will be evolution rather than revolution.
We also finalised the designs for the shoes that Padraig Harrington will wear for the Ryder Cup. All players have to wear specific colours on specific days. We've attached the design cads for you to look at.



Tuesday, August 01, 2006

What a weekend for our players. Charl Schwartzel finished a fantastic second in the German Open. Ian Woosnam returned to great form. He's getting weekly injections to help control a disease in his back that has been restricting him for the last 5 years. He's feeling so much better and is in fantastic spirits leading up to the Ryder Cup. Padraig also had a steady week, not in top form just yet, but relieved that his Ryder Cup place is safe.
Schwartzel is wearing the V-Lite Typhoon II CDT , but Woosie played for the first time in a new shoe for 2007, the C2. Padraig is also playing in a new shoe - the CDT Superpower and early feedback is great.
Tomorrow we'll be finalising the shoes for Padraig for the Ryder Cup. See them here first!

Hi Tec Golf : One of Hi-Tec Golf Sponsored Player - Maarten Lafeber

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